THE:Facebook announced a change of its name to “Meta”_MET

AtConnect2021,aneventheldbyFacebookonOctober28,2021,FacebookFounderandCEOMarkZuckerbergofficiallyintroduced“Meta”,thenewnameof“Facebook”,toreflectitsfocusonbuildingthenextchapterofonlinesocialexperiences,knownasthe"metaverse."“Webelievethemetaversecanenablebettersocialexperiencesthananythingthatexiststoday,andwewilldedicateourenergytohelpingachieveitspotential”,saidMark.

However,asofnownootherapparentchangeshavebeenobservedotherthanthechangeinitsnameandassociatedparameters.Itscoreapp,Facebook,isnotchangingthenameeither.ThisisconsistentwithMark’sstatementinhisfounderletterthat“Ourmissionremainsthesame—it’sstillaboutbringingpeopletogether.Ourappsandtheirbrandsaren’tchangingeither.”

Criticismhasbeenprovokinggiventhetimingofthisnamechange–i.e.amidthetechnicalissuesandwhistle-blowermatterithasbeenfacingsinceearlyOctober2021.InthearticlewrittenbyALEXANDRAS.LEVINE,“Somecriticsarguethattimingisnocoincidenceandthatthenewnameandprojectarepartofacrisisresponsestrategyaimedatdistractinglawmakers,investorsandthepublic.”

NewYorkRepresentativeAlexandriaOcasio-CortezreactedtothisonherTwitteraccount,calling“Meta”as“cancertodemocracy”.“Metaasin“weareacancertodemocracymetastasizingintoaglobalsurveillanceandpropagandamachineforboostingauthoritarianregimesanddestroyingcivilsociety…forprofit!”,Alexandriaposted.

Sowhatisa“metaverse”?AccordingtoWikipedia,thewordwasinventedbyNealStephensoninhis1992sciencefictionnovelSnowCrash,where“humans,asavatars,interactwitheachotherandsoftwareagents,inathree-dimensionalvirtualspacethatusesthemetaphoroftherealworld”.InitsnewspublishedonSeptember27,2021,Facebookdescribes“metaverse”as“asetofvirtualspaceswhereyoucancreateandexplorewithotherpeoplewhoaren’tinthesamephysicalspaceasyou.You’llbeabletohangoutwithfriends,work,play,learn,shop,createandmore.It’snotnecessarilyaboutspendingmoretimeonline—it’saboutmakingthetimeyoudospendonlinemoremeaningful.”

Otherorganisationsarepassionatelyembracingthehottrendof“Metaverse”aswell.AOFEX,agloballeadingserviceplatformofdigitalassets,hasalreadylistedmultiplemetaverseprojectssuchasMANA、SAND、ILVaheadofmanyofitspeers.ThoughAOFEXhasalwaysplacedsecurityasitstopprioritywhilestrivesforconstantimprovementsofitsplatform’suserexperience,ithasalsobeenfocusingonexpandingthedigitalassetsitoffersonitsplatform.“Supportingprojectsthatarerunningattheforefrontofthemetaversebringsitsusersasimple,safeandsecuremarketplacetobuyandstorethesedigitalassets”,commentedAOFEXrepresentative.

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